About MGSCC®
A Transparent Process that Guarantees Measurable Leadership Growth. Only Marshall Goldsmith Stakeholder Centered Coaching® makes leadership change both visible and measurable.
What is MGSCC® Coaching ?
Stakeholder Centered Coaching (SCC) is a term coined by Marshall Goldsmith, who came up with this coaching methodology as a result of his experience in working with top leaders who were opened to the feedback from people around them to become better leaders in the future. This methodology is named MGSCC® ‘Marshall Goldsmith Stakeholder Centered Coaching®’.
MGSCC® is unique with future focus and whole attention on the stakeholders. It is based on the beliefs that perception and behavior can change simultaneously. It is a practical approach where leaders can improve with respect to the stakeholders. MGSCC® methodology can ultimately transform leaders to their ideal lives with positive impact on their people when they see the results. Throughout the process, MGSCC® Coach closely work with the leaders in their background, condition, experience and preference to design the strategic ideas and solutions for achieving their expectations and outcomes. Empowerment and Encouragement throughout the whole process is mandatory. Feedback and Feedforward are two key highlights for sustainable transformation.
• Marshall Goldsmith has been recognized as the # 1 leadership thinker in the world by Thinkers 50 and Harvard Business Review.
• His Stakeholder Centered Coaching process has been used by more than 150 of the Fortune 500 companies.
• Stakeholder Centered Coaching is the largest network of certified executives coaches with 1500+ certified coaches in 200 cities and 50 countries speaking 35 languages.
Guaranteed Measurable Leadership Growth :
No Growth, No Pay!
As the adage goes: “You can manage what you can measure”
• Our 'No Growth, No Pay' guarantee aligns the organization, the leader and the coach, ensuring that everyone works towards getting the necessary leadership and business results.
• Our online measurement tool, developed by Marshall Goldsmith, surveys the stakeholders around a leader at quarterly intervals throughout the coaching process to measure leadership growth.
• If the stakeholders perceive that the leader has become measurably more effective through a year-long engagement, only then payment is due.

The Revolutionary Coaching Process to
Win Your Team
Win Your Market
Leave a Legacy
Only Marshall Goldsmith Stakeholder Centered Coaching® makes leadership change both visible and measurable.
Transparent Process that Guarantees Growth :
Marshall’s highly successful coaching process places a strong emphasis on involvement of stakeholders, implementation to establish long-lasting behavioral change, and follow-through to measure growth in leadership effectiveness.
The Stakeholder Centered Coaching process is very time efficient, transparent and structured, and works as follows:
1. In consultation with the coach, the leader selects 1–2 leadership growth areas based on behavioral interviews and multi-rater leadership assessments that identify their leadership strengths and bottlenecks.
2. On a monthly basis stakeholders provide a few practical ‘feedforward’ suggestions that relate to the agreed upon leadership growth areas.
3. The stakeholders’ suggestions and areas for skill development are incorporated into a monthly action plan that the leader commits to implementing during the following month.
4. The leader changes behaviors and perceptions through execution on the job.
5. Leadership growth is measured quarterly and is based on changes in stakeholders’ perceptions.
Results for the Organization :
Stakeholder involvement produces a strong positive ripple effect on the team and organization as a whole. Systematically involving stakeholders drives a number of positively reinforcing factors:
1. They buy-in to the leader’s change efforts and become supporters, not cynical bystanders.
2. They look out for and perceive leadership growth, boosting the leader’s motivation to change.
3. As the leader progresses from new behaviors, into new habits and into micro-processes, these changes naturally become embedded in the surrounding eco-system.
4. Mentoring / coaching become part of the organization’s culture.
Learn more how we can support you :
CoachPlus Academy has a team of MGSCC® Certified Executive Coaches to closely work with our clients who are leaders in their background, condition, experience and preference to design the strategic ideas and solutions for achieving their expectations and outcomes. Our Certified Executive Coaches will use MGSCC® methodology to ultimately transform them to their ideal lives with positive impact on their people when they see the amazing results. Empowerment and Encouragement throughout the whole process is mandatory. Feedback and Feedforward are two key highlights for their sustainable transformation.
If you are looking for MGSCC® Executive Coaches to help empowering and transforming you to your desired outcomes, we are here to support you.